RTL Ventures, the investment arm of RTL, has sold the restaurant reservation platform Couverts to IENS, a TripAdvisor company. From today Couverts will be part of the American TripAdvisor Media Group. With the takeover of Couverts, TripAdvisor aims to accelerate the growth of its restaurant services in the Netherlands. With the addition of a leading player in the Dutch restaurant reservation industry the company will gain 2600 reservable restaurants at one stroke.
Vincent Pieterson, Investment Director RTL Ventures: “When we acquired Couverts in 2010, most reservations were still being made by telephone. Since then, many consumers have embraced the convenience of booking a restaurant online via Couverts. For us, it is the ultimate example of how the media reach of RTL can enable an innovative company in a growth market to become an established name. The interest of a global player such as TripAdvisor demonstrates the position that Couverts has obtained over the last few years.”
Paul Wiertz, founder and manager of Couverts: “Michiel Huisman and I set up Couverts in 2009 with the idea in mind that booking a table in a restaurant should be quick and easy. I am hugely proud that, the opportunities we saw then, with the help of RTL, have led to a turning point in the restaurant reservation market. By now joining forces and know-how with a leading international player, we are responding directly to consumer demand for one central platform, giving a further boost to online restaurant reservation. A win-win situation for both our customers and restaurateurs.”
“We are looking forward to joining forces with Couverts. This acquisition perfectly fits within our ambition to further strengthen our position as the top review and reservation platform in The Netherlands”, says Niels Keizer, CEO of IENS. “By integrating Couverts’ knowhow and experience we are not only able to increase the amount of bookable restaurants, it also enables us to offer a better experience for both consumers as well as restaurant owners.”